The first email should reduce uncertainty
A welcome sequence is more than a thank-you message. It can confirm the request, explain what happens next and provide useful context.
Email 1: confirmation
Confirm receipt and set expectations.
Email 2: value
Share one useful resource or answer a common question related to the enquiry.
Email 3: proof
Use credible examples or a concise case study where appropriate.
Email 4: next step
Make the next action clear: reply, schedule, call or complete a relevant step.
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