Digital Marketing
Google Ads vs Meta Ads: Which Should Your Business Start With?
Compare Google and Meta advertising by intent, funnel stage, creative requirements, targeting and measurement.
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Explore the latest thinking from Adnexius.
Business Growth · Adnexius
A Practical Lead Generation Funnel for Small Businesses
Connect ads, landing pages, forms, follow-up and sales tracking into one measurable lead-generation system.
Business Growth · Adnexius
UTM Tracking Guide: Keep Your Marketing Attribution Clean
A simple naming system for tracking where leads and customers came from across ads, social, email and campaigns.
Email Marketing · Adnexius
How to Build a Simple Welcome Email Sequence for New Leads
Turn a fresh enquiry into a better customer experience with useful, timely and relevant emails.
SEO · Adnexius
Local SEO for Service Businesses in India: Where to Start
Build local search visibility with better Google Business Profile signals, location pages, reviews and useful content.
Meta Ads · Adnexius
A Simple Meta Ads Creative Testing Framework
Test hooks, offers, formats and proof systematically instead of changing everything at once.
Google Ads · Adnexius
Google Ads Conversion Tracking: What Small Businesses Should Measure
Go beyond clicks and impressions. Build a conversion measurement system around enquiries, calls, qualified leads and revenue.
Digital Marketing · Adnexius
Google Ads vs Meta Ads: Which Should Your Business Start With?
Compare Google and Meta advertising by intent, funnel stage, creative requirements, targeting and measurement.
Google Ads · Adnexius
How Much Should a Small Business Spend on Google Ads in India?
A practical framework for setting an initial Google Ads budget using customer value, conversion rates and lead quality.
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